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AWARD WINNING WEEKLY

The Almanac is Observer Publishing Company's weekly community newspaper that covers southern Allegheny and northern Washington counties. Over the last 50 years, The Almanac has become the South Hills most trusted news source, and reflects a passion for the communities it serves. Distributed to more than 29,000 homes, The Almanac offers community news, sports and human-interest stories.


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TARGET AUDIENCE

The Almanac’s readers are typically more affluent and educated. The various sections offer targeted opportunities for advertising placement, and in turn, an increase in opportunity for your ad to be seen.

  • 61% of readers are college educated
  • 98% of readers own their own home
  • 83% of readers have a home value over $150,000; 30% have a home value over $300,000
  • 74% of readers are interested in fitness and exercise
  • 52% of readers have an income of $80,000 and above; 86% have an income of $40,000 and above
  • 42% of readers have resided in their home for more than 15 years; 69% resided in their home for more than 7 years
  • 83% of Pennsylvania adults read a newspaper in print or online format during the average week
  • 8 in 10 adults used newspaper inserts in the past 30 days to make purchasing decisions

Source: Leap Media Solutions, 2016 

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Ad Sizes & Specs 

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